Friday, September 30, 2016

Intuition vs. Thoughtful Decision: Finding the Right Balance

In business even the biggest companies don't always get it right. Things move very fast in the business world and we're all operating in a very fluid, and volatile, environment. While it's easy, in hindsight, to be critical of the blunders that even the most powerful organization in the world fall prey to, it's important […]

Thursday, September 29, 2016

Steve Jobs on communicating your core values

Shortly after he returned to Apple in 1997, Steve Jobs gave an internal presentation to employees from the Town Hall building on the Apple campus (YouTube link below). This was an important presentation to let employees know where the company...

Wednesday, September 28, 2016

Tuesday, September 27, 2016

A Step-by-Step Process for Evaluating Your Employer Brand

In a previous blog post, we talked about the importance of employer branding and why consistency and coordination between the marketing arm and the human resources arm are crucial. In this post, we're going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips to the employer branding […]