Tuesday, November 29, 2016
We've all heard the old adage “there's no such thing as bad publicity.” The rationale for this is that even if the portrayal of your brand or organization is negative, you're still getting your name out there. But let's be realistic. Nobody wants negative publicity. Even if it does mean getting your name out there, […]
Thursday, November 24, 2016
Tuesday, November 22, 2016
There's a new book just out that focuses on improving the kind of presentations that scholars, researchers, and other technical specialists need to give. The book is Better Presentations: A Guide for Scholars, Researchers, and Wonks by data-visualization pro Jonathan...
Thursday, November 10, 2016
Tuesday, November 8, 2016
When we talk about branding, we focus a lot on an organization's corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers […]