Arnetta Frazer

We've all heard the old adage “there's no such thing as bad publicity.” The rationale for this is that even if the portrayal of your...

Business writing training can be greatly enhanced with carefully chose, high-quality instructional materials. Learn more here.

There's a new book just out that focuses on improving the kind of presentations that scholars, researchers, and other technical speciali...

My view from The Viscayne, 34th Floor, Miami, Florida

When we talk about branding, we focus a lot on an organization's corporate image, the impression the market has about its service, the q...